Kamis, 28 Maret 2013

Get to know Michelle Surjaputra, the woman behind the Success of chicken BonChon







Get to know Michelle Surjaputra, the woman behind the Success of chicken BonChon
Get to know Michelle Surjaputra, the woman behind the Success of chicken BonChon












for those of you who like to walk in the mall, fast-food restaurant bonchon chicken may have you frequently skip or even a favorite place to eat so. since the present in indonesia in early 2012, the original restaurant is now korea so one of fast food options to eat fried chicken with different flavors. do you know who the figures behind the bonchon indonesia? she is michelle elizabeth surjaputra. in the new age of 24 years, including michelle's young entrepreneurs are quite successful. in this year alone, eleven branches bonchon already stationed at major malls in indonesia such as the grand indonesia, living world of natural silk, citywalk sudirman, gandaria city, and others. graduated from new york university-leonard n. stern school of business in 2011 and then, michelle brings indirect bonchon to indonesia. he worked to become a pr marketing and employee of bank indonesia.aware of his desire to be an entrepreneur like his father, michelle began to do some research on the behavior of consumers in indonesia. he toured shopping malls and entertainment venues in jakarta. from there, the idea of bringing bonchon appears. "the people of indonesia love their chicken. fried chicken and rice. in indonesia is also being versatile korea trends. i'm also aware that they also want more healthy, so it's fitting really. moreover, while i was at nyu, i could eat bonchon how many times in a month. so, why not bring the bonchon indonesia? "he said as he recalled when talking with wolipop in kemang, south jakarta not long ago. although this is enough now bonchon, born 1988 it admits is not easy to bring this to a fast-food restaurant indonesia. when looking to buy a franchise bonchon, he competed with five other potential candidates. instead of giving up, michelle still volunteered to write the reference itself to bonchon's site. "pretty difficult well. me to the email address on its website. i explained myself. and they say, why don)


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